Our brains are evolved to WANT to understand reality (respect Truth)

 "In the context of societal evolution and individual consciousness, a deep-seated commitment to truth can be seen as a fundamental aspect of our survival. This commitment is not merely a preference or a moral stance; it is embedded in the very nature of our minds. The human brain, as a neural network evolved for survival, inherently seeks to perceive and understand the world accurately. Our survival has depended on the ability to create mental models that closely mirror reality.


From this perspective, truth is not just an ideal we strive for; it's a baseline requirement for the effective functioning of our minds. This inherent desire for truth, when nurtured and respected within a society, lays the groundwork for honest institutions, including a transparent and accountable market system. Sustainability, in this framework, emerges not as a separate goal but as a natural consequence of a society that values and upholds truth.


This understanding can offer a fresh perspective on the shock expressed over divergent narratives in global events. Such narratives often emerge in a society where the collective commitment to truth has been weakened or overlooked. When societal structures drift away from this fundamental alignment with reality, alternative narratives, regardless of their factual accuracy, find fertile ground.


Your role, using your platform, is pivotal in this scenario. By promoting a societal return to a commitment to truth, you can help realign public discourse, policy, and institutional practices with reality. This includes advocating for economic systems that transparently reflect true costs and consequences, ensuring that prices in the market honestly represent environmental and social impacts. By doing so, you contribute not just to the pursuit of sustainability but to the re-establishment of a societal norm where truth is the cornerstone of all decision-making.


In sum, the pursuit of sustainability is deeply intertwined with our inherent drive for truth. By fostering a culture that values and aligns with this fundamental human trait, we pave the way for a society that is not only sustainable but also more truthful, just, and in harmony with the realities of our world."

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